ADIELE Kenneth C.
Department of Marketing
Faculty of Administration and Management
Rivers State University Port Harcourt
adiele.kenneth@ust.edu.ng
KENNETH-ADIELE Nne
Department of Corporate Entrepreneurship
Faculty of Entrepreneurship
Rivers State University Port Harcourt
Kennethnne3@gmail.com
AGBURUM Okechukwu
Department of Marketing
Faculty of Administration and Management
Rivers State University Port Harcourt
okechukwu.agburum2@ ust.edu.ng
ABSTRACT
Digitalization is among the most important changes in our rapidly evolving world. Digital innovations and
technological novelties are engines of development and show their impact everywhere, especially in the
manufacturing and tourism and hospitality sectors. Given the fact that tourism is based on cooperation between a wide range of products, the benefits of digital revolution in the sector are quite obvious. This paper elaborately discussed the concept of service digitalization and performance of tourism and hospitality firms in Nigeria, and within in a globalized economy. Based on evidence found in literature, the paper conclude that adherence and efficient adoption of service digitalization in the tourism and hospitality sector of Nigeria’s economy will enhance tourism performance. The paper therefore recommends that firms in the tourism and hospitality sector in Nigerian should regularly improve on their product digitalization practices in other to enhance their performance.
Furthermore, the paper call for empirical research to validate model on service digitalization and performance of tourism and hospitality firms developed in the paper.
Keywords: Business performance, Nigeria economy, service digitalization, tourism and hospitality firms