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ABSTRACT Cost leadership strategy thrives on operational efficiency and convey strategic advantage on firms in price-sensitive markets. It emphasizes efficient utilization of resources. This study based on data obtained on customer service centres of four telecommunication firms used data envelopment analysis to determine operational efficiency of these facilities and compare differences in efficiencies between these … Read more Technical efficiency of customer service centres in the Nigerian telecommunication industry using data envelopment analysis. Abiodun, A. J., Ajagbe, F. A., Ibidunni, A. S., & Solaja, O.

ABSTRACT This study examined the relationship between market-dynamic sensing and marketing resilience of domestic Airlines in Nigeria. The study treated market-dynamic sensing unidimensionally, but decomposed marketing resilience into situation awareness, coping-with-change, marketing adaptability and resilient marketing ethos. The study adopted a descriptive research design and collected primary data through cross-sectional survey; using a structured questionnaire. … Read more Market-dynamics sensing and marketing resilience of domestic airlines in Nigeria. Ebenuwa, A.

ABSTRACT                                                       The purpose of this study was to investigate the relationship between patients’ mind engagement and Patronage of public hospitals in Port Harcourt. The population for the study comprised fifty thousand (50000) estimated patients of the 8 public hospitals in Port Harcourt while the sample size consist three hundred and eighty-one (381) patients of public … Read more Patronage of public hospitals in Port Harcourt: The role of patients’ mind engagement. Adiele, K. C., & Ogonu, G. C

ABSTRACT The motivation to assist servers, to reward service personnel, to gain or sustain future special service, to gain or uphold social regard such as approval, status, liking and fulfilling felt duties and obligations primarily drive tipping. This study examined the factors that motivate tipping behaviours of customers in Nigeria’s restaurant context. The study used … Read more Drivers of customers’ tipping behaviour in restaurants in Lagos state, Nigeria. Akinbola, O. A.,Sanni, S. A.,Akinbola, O. S., &Akintoye, Z. A

ABSTRACT The study examined determinants of profitability of deposit money banks in Nigeria. Branch network, IT deployment and number of staff were used as independent variables while Return on Asset (ROA) was used as a proxy of profitability which served as dependent variable in the study. This study adopted a descriptive research design; and sampled … Read more Determinants of profitability of deposit money banks in Nigeria. Ibrahim, A. A.,& Mashor, M. E.

ABSTRACT The study examined the association between academic mentorship and lecturers’ performance in tertiary educational institutions in Bayelsa State. The basic aim of the study was to determine the link between academic mentorship practices (active listening, collaborative learning, shared experience, and corrective feedback) on lecturers performance. The study utilized data collected from a sample of … Read more Academic mentorship and lecturers’ performance: A survey of tertiary institutions in Bayelsa State. Ebisinkemefa,T., & Lucky, E. S.

ABSTRACT It is expected that revenue generated by the government should be used to grow both the real and financial sectors of the economy. The extent to which capital market as an engine room for capital formation and economic growth, is impacted by government oil revenue is a subject worthy of consideration especially in an … Read more Analysis of oil revenue and the Nigerian capital market: A vector autoregression approach. Babarinde, G. F., Suleiman, M. B., & Abdulmajeed, T. I.

ABSTRACT This study examined the connection between service capacity utilization and competitive advantage of private medical service providers in the Rivers State. The survey research method was espoused for the study on a population encompassing one hundred and seventy private medical service providers. The Taro Yamane’s formula was used to arrive at one hundred and … Read more Service capacity utilization and competitive advantage of private medical service providers in Rivers State. Harcourt, H.

Ethics is a comprehensive issue covering all aspects of life. Accounting includes accounting services and is one of the jobs based on discipline. The profession is associated with issues of property and assets of people in the society. Ethical principles or ethics comprise sets of spiritual values and principles. All individuals have such set of … Read more The role of professional ethics in accounting and audit. Ango, N. A

ABSTRACT This study examined the connection between supply network design decisions and service quality of paint manufacturing firms in Rivers State. The study adopted a correlational research design and collected primary data via cross-sectional survey, using structured questionnaire. The Pearson Product Moment correlation served as the test statistic, relying on the statistical package for social … Read more Supply network design decisions and service quality: Insights from paint manufacturing firms. Nwulu, C.S., & Nadube, P. M.