EWANLEN Donald O.
Department of Entrepreneurship and Marketing,
Federal University, Otuoke Bayelsa State
ewandon4@gmail.com
WILMOT Gospel
Department of Entrepreneurship and Marketing,
Federal University, Otuoke Bayelsa State
ABSTRACT
Against the backdrop of the fluctuating pattern of patronage of hotels, this study sought to unveil facility
management practices of hotels that facilitate economic sustainability. This study specifically explored the
influence of de-marketing and synchro marketing activities on economic sustainability of hotels. The adopted a
descriptive design, and tested two research hypotheses. Hotels in Bayelsa state constitute the population of study, while the accessible population is 3-star hotels in Yenagoa, the State capital. A semi structured questionnaire served as the research instrument. 50 copies of the questionnaire were administered in 25 purposively selected hotels in Yenagoa metropolis. The data collected was analyzed using descriptive statistics, while the research hypotheses were tested were tested using ordinary linear regression and Pearson Correlation analysis at 5% level of significance. The study found that de- marketing and synchro marketing activities exert strong positive and statistically significant influence on economic sustainability of hotels. Therefore, the study conclude that demarketing and synchro marketing activities are crucial to economic sustainability of hotels’, and recommends that hoteliers should adopt facility management as a culture, and not see it as an activity to be embarked upon only when patronage is low.
Keywords: De-marketing, economic sustainability, facility management, synchro marketing.