E-TAILING STRATEGIES AND MARKETING PERFORMANCE OFSUPERMARKETS IN PORT HARCOURT, NIGERIA
ATUO Eucharia ChinasaDepartment of MarketingFaculty of Management SciencesUniversity of Port Harcourt Choba, Port HarcourtABSTRACTThe purpose of this study was to empirically examine the relationship between e-tailing strategies and marketing performance of supermarkets in Port Harcourt. The study adopted a descriptive research design. The population of the study is four hundred and twenty (420) registered supermarkets … Read more