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CHIKEZIE, JudeFederal College of Wildlife ManagementNew-Bussa Niger State Nigeriaowoannes1010@gmail.comADEDEJI, Emmanuel OlusholaFederal College of Wildlife ManagementNew-Bussa Niger State NigeriaMEDUNA, Patience NdidiFederal College of Wildlife ManagementNew-Bussa Niger State NigeriaJOSHUA, Deji AbiodunFederal College of Wildlife ManagementNew-Bussa Niger State NigeriaABSTRACTThis study focused on causes and management of stress amongst hotel employees in Ilorin WestLocal Government Area, Kwara State, Nigeria. … Read more CAUSES AND MANAGEMENT OF STRESS AMONGST HOTEL EMPLOYEES IN ILORIN WEST LOCAL GOVERNMENT AREA, KWARA STATE, NIGERIA

OGAH, Arome VictorDepartment of marketingFederal Polytechnic Ado-Ekiti, Ekiti StateIYAJI, Eleojo InekweDepartment of MarketingFederal Polytechnic Idah, Kogi StateABSTRACTThe study focused on the influence of adaptive marketing strategies on business stability duringCovid-19 pandemic. The specific objectives were to examine the influence of adaptive product,pricing, promotion and distribution strategies on business stability during Covid-19 pandemic. Thestudy adopted an … Read more ADAPTIVE MARKETING STRATEGIES: A PANACEA FOR
BUSINESS STABILITY IN THE COVID-19 ERA

MUSA, AttahiruDepartment of Procurement and Supply Chain ManagementKaduna State University, NigeriaALI, Ibrahim LabaranDepartment of Procurement and Supply Chain ManagementKaduna State University, NigeriaABSTRACTThe Covid-19 pandemic forced organisations to rethink their business models and management styles.Supply chains learned the hard way of how to react and operate under pandemic conditions. Thisstudy investigated strategies adopted to mitigate disruptions … Read more AN INVESTIGATION OF SUPPLY CHAIN DISRUPTION MITIGATION STRATEGIES: EVIDENCE FROM KADUNA-NIGERIA

ADIELE, Kenneth C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtadiele.kenneth@ust.edu.ngAMESI, Philip C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtphilame88@gmail.comWEJINYA, Stella WadaDepartment of MarketingFaculty of Management SciencesRivers State University, Port Harcourtstellawejinya@gmail.comABSTRACTThis study investigated service differentiation and marketing performance of domestic airlines in Nigeria.The study adopted a descriptive research design. Primary data collection … Read more SERVICE DIFFERENTIATION AND MARKETING PERFORMANCE OF DOMESTIC AIRLINES IN NIGERIA

EGBE, Stanley Egbe Department of Business Administration, National Open University of Nigeria (NOUN), Abuja, FCT sweetstan4real@gmail.com ATURU-AGHEDO, Caroline Department of Business Administration, National Open University of Nigeria (NOUN), Abuja-Nigeria caturu-aghedo@noun.edu.ng ABSTRACT The objective of the study was to examine the relationship between job enrichment and organizational efficiency of Niger Flour Mills Plc Calabar, Nigeria. A … Read more JOB ENRICHMENT AND ORGANIZATIONAL EFFICIENCY: A STUDY OF NIGER FLOUR MILLS CALABAR, NIGERIA

ANIUGA, ChukwumaDepartment of MarketingCollege of Management SciencesMichael Okpara University of Agriculture, Umudike, Abia State,aniuga.chukwuma77@gmail.comADINDU, Chidimna PeaceDepartment of MarketingCollege of Management SciencesMichael Okpara University of Agriculture, Umudike, Abia State,OBASIABARA, Beatrice OrieomaSchool of Postgraduate StudiesEbonyi State University, Abakaliki, NigeriaABSTRACTThis study examined the influence of product quality on loyalty of consumers of Star Lager Beer in EnuguMetropolis, Nigeria. … Read more PRODUCT QUALITY AND LOYALTY OF CONSUMERS OF STAR LAGER BEER IN ENUGU METROPOLIS, NIGERIA

ILUNO, Ezinne ChinyereDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, Kadunailunoezinne@gmail.comUSMAN, NuraDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, KadunaAGINA, Emeka KenechukwuDepartment of Hospitality Management and TourismFederal University of Agriculture, UmudikeUMORU, Hutton EgbonaDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, KadunaABSTRACTThe current stiff competition among firms producing similar products that serve the … Read more PREDICTING MOBILE PHONE ATTRIBUTES THAT INFLUENCE CUSTOMER SATISFACTION USING THE KANO MODEL

FUDAMU, Aliyu UmaruDepartment of Business AdministrationAdamawa State University, Mubi-Nigeriaab14407@gmail.comABSTRACTThe objective of this study was to examine the effect of employee cultural diversity on organizationalperformance at Adamawa State University Mubi. The study adopted a survey research design andcollected primary data in a cross-sectional survey. The population of the study 824, comprising 232academic staff and 592 non-academic … Read more CULTURAL DIVERSITY AND ORGANISATIONAL PERFORMANCE IN ADAMAWA STATE UNIVERSITY MUBI

OWHORJI, SundayDepartment of ManagementFaculty of Management of SciencesRivers State University Port Harcourtsundayowhoji@gmail.comBAYO, Princewill LekaraDepartment of ManagementFaculty of Management of SciencesRivers State University Port Harcourtbayo-princewill@ust.edu.ngABSTRACTThis study examined the relationship between job enlargement and commitment of employee of insurancecompanies in Rivers State. The study adopted a survey research design. The population of the studycomprised employees of 36 … Read more JOB ENLARGEMENT AND COMMITMENT OF EMPLOYEES OF INSURANCE COMPANIES IN RIVERS STATE, NIGERIA

CHIGBU, Ikechukwu EliasDepartment of ManagementFaculty of Management SciencesRivers State University, Port Harcourteliasus40@gmail.comOLOMI, Progress OvundaDepartment of ManagementFaculty of Management SciencesRivers State University, Port Harcourtprogressolomi@gmail.comABSTRACTThis study examined the influence of leader mindfulness on organisational sustainability. The studyexamined three major multinational oil and gas companies in Rivers State, with a population of 856staff drawn from Total, Shell and … Read more LEADER MINDFULNESS AND SUSTAINABILITY OF MAJOR MULTINATIONAL OIL AND GAS COMPANIES IN RIVERS STATE