DICK Aa-nu Sunday & ELEKWACHI, Happiness Nwanyi
Department of Office and Information Management
Faculty of Administration and Management
Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Rivers State, Nigeria
Email: aa-nu.dick@ust.edu.ng; happiness.elekwachi@ust.edu.ng
Abstract
This paper surveyed Digital Entrepreneurial Ecosystems Assessment and Sustainability of Fashion Industries in Port Harcourt, Rivers State, Nigeria. It identified the entrepreneurs as major contributors of the developing economy, like, Rivers State, Nigeria and also the need for an effective balanced between the three pillars of (economic, social and environmental) sustainability. The research design adopted was the survey design. A total of thirteen (13) registered fashion industries was considered based on their digital knowledge. The sample size of this research comprises of randomly selected sixty- nine (69) respondents from the population members, they are thirteen (13) managers, thirty nine (39) other employees (workers), and twenty-six (26) apprentices. For effective and efficient data collection, the structured questionnaire was designed a on 5-point Likert’s scale to collect data from the respondents. Out of the sixty-nine (69) questionnaires that was distributed to the various fashion industries, sixty (60) copies of the
questionnaires that was proper completed was retrieved and used for data analysis. The general linear model
(multivariate) analysis was used to test the hypotheses. The output of the analysis showed that, there was a linear relationship between digital entrepreneurial ecosystems assessment and sustainability of fashion industries in Port Harcourt, Rivers State, Nigeria and that the implementation of big data analytics tool actually moderate digital
entrepreneurial ecosystems assessment and the three pillars of organizational (economic, social and environmental) sustainability. Therefore, government and organization desiring to achieve full sustainability especially in the fashion industries should implement digital entrepreneurial ecosystem assessment with embedded big data analytics tool.
Keywords: Big data analytics tool, Digital entrepreneurial, Ecosystem, Assessment and
Sustainability.