ALASE, Peter Oluyomi
Department of Management and Entrepreneurship Studies
Afe Babalola University, Ado-Ekiti
alasepo@abuad.edu.ng
OKUSANYA, Adedoyin O.
Tai Solarin University of Education, Ijebu-Ode, Nigeria
OGUNTUASE, Taiwo
Department of Banking & Finance
Federal Polytechnic, Ado-Ekiti, Nigeria
BABALOLA, Gboyega E.
Department of Management and Entrepreneurship Studies
Afe Babalola University, Ado-Ekiti
ABSTRACT
Using management skills as a moderator, this study examined the impact of economic factors on
performance of publicly traded consumer products manufacturing companies in Nigeria. The study
employed a cross-sectional survey research approach; and sampled 494 staff of 12 quoted consumer
products manufacturing companies. For data collection, a standardized and verified questionnaire was used.
Data were examined using descriptive and inferential statistics, and the response rate was 90.5 percent. The
results showed a negative interaction between aggregated economic factors and management skill
(EFMAS). Despite being statistically significant (EFMAS = -0.016; p -value = 0.000) at the 5% level,
management talent shows no meaningful moderating influence on the link between economic conditions
and performance of quoted consumer goods companies. (β = -0.016, ∆R2 = 0.006, ∆F (3,425) = 22.911, p
= 0.000). Given the era of unstable economic policies, the study recommends that managers develop
business models that are powerful enough to achieve overall superior performance.
Keywords: Economic factors, Managerial Skills, Performance, Consumer goods companies, Nigeria