AINA, Adeola Temitope
Department of Business Administration
Unicaf University in Malawi, Lilongwe, Malawi. Unit 1 Shoppers Mall (Opposite Game & Shoprite),
Area 4, Plot 67, Lilongwe, Malawi, +265 111 755 333, info@unicafuniversity.com,
https://unicafuniversity.ac.mw/
Email: topeaina@gmail.com; +234 8099454464
Abstract
Digital activism has revolutionised the way women, particularly Nigerian female entrepreneurs, advocate
for their rights and interests. The internet and social media have created a platform for women to
mobilise, organize, and amplify their voices, challenging societal norms and stereotypes. However,
despite the prospects, Nigerian female entrepreneurs face unique challenges in leveraging digital activism.
This paper explored the role digital activism has played in female-led enterprises and how the digital
space has aided in business growth and development. Using a thematic analysis deployed with Taguette
software, it examined the opportunities inherent in digital activism. It highlighted challenges faced by
female entrepreneurs in using digital media for activism, mobilizing for societal changes whilst managing
their businesses. Finally, it enumerated the prospects of digital activism in building wealth and creating
jobs for women.
Keywords: Gender equality, digital literacy, online advocacy, entrepreneurial development women’s
empowerment, social media activism.