Akani Godspower Henshaw1
, Ogan, Herirentta Ingo2
, Anaedobe, Johnbosco Okechukwu3,
Akani, Ejiro Anthonia4
and Ehio, Victor Nzeyele5
1, 2, 4,5, Department of Marketing
Faculty of Administration and Management
Department of Marketing
Rivers State University
3Post Graduate Student,
Department of Employment and Industrial Relations
Faculty of Administration and Management
Department of Marketing
Rivers State University
akani.godspower@ust.edu.ng ; orcid number 0000-0001-7196-2248
ogan.ingo@ust.edu.ng
ehio.victor@ust.edu.ng
ejiro.akani@yahoo.com
ABSTRACT
This study investigated the relationship between technological innovation and corporate sustainability of
four star hotels in Rivers State. Specifically, the objectives of the study were to ascertain the extent to
which technological innovation relate with corporate sustainability, of four star hotels in Rivers State. The
population of the study consists of 8 four star hotels firms in Rivers State. The study was a consensus
study and 33 respondents provided primary data that were used to ascertain the relationship between the
variables. The primary data were collected through a questionnaire that was designed in Likert scale of
very low extent to very high extent. 3 research hypotheses were tested using Pearson Product Moment
Correlation with the aid of Statistical Package for Social Sciences to establish the relationships between
the variables. Results of the test showed that technological innovation has significant and positive
relationships with collaboration, corporate governance and continuous improvement– the measures of
corporate sustainability. Therefore, the study concluded that that technological innovation positively
relates with corporate sustainability of four star hotels in Rivers State. Therefore, the study recommends
that managers of four star hotels in Rivers State should leverage on technological innovation to improve
their corporate sustainability.