LEVERAGING FIRM MARKET PRESENCE THROUGH MARKETING STRATEGY IN ACOMPETITIVE MARKET
IBEH, J. I, Ph.DAgribusiness/Marketing DepartmentFaculty of Business Administation Ahmadu Bello University, Zariajiibeh@abu.edu.ng or jeremiahify4real@gmail.com, 08066071805OLANNYE H. O Ph.DDepartment of Marketing and EntrepreneurFaculty of Management Sciences, Delta State University. Abraka. Delta State.henryolannye@delsu.edu.ng or henryolannye@gmail.com, 08030833034SAMIRAH A. H.Agribusiness and Management DepartmentAhmadu Bello University samaharuna@gmail.com, 08065536574ABDULLAH M.Y. Ph.DDivision of Agricultural Colleges, Ahmadu Bello University Zariamalamngona2024@gmail.comPhone: 0806664898 AbstractEvaluating the … Read more