OPPORTUNITY-SEIZING CAPABILITY AND BUSINESS
PERFORMANCE: THE EXPERIENCE OF SMALL AND MEDIUMSCALE ENTERPRISES IN AGRIBUSINESS
OLUIGBO-MOSES, ComfortDepartment of MarketingIgnatius Ajuru University of Education, Rivers StateNWANKWO, Greg C.Department of MarketingRivers State University ABSTRACTThis study was examined the relationship between opportunity-seizing capability and business performanceamong SMEs in Agribusiness. Opportunity-seizing capability was utilized as unidimensional variable;while business performance was viewed multidimensionally, and decomposed into customer-baseenlargement, profitability and portfolio expansion. The study adopted an … Read more OPPORTUNITY-SEIZING CAPABILITY AND BUSINESS
PERFORMANCE: THE EXPERIENCE OF SMALL AND MEDIUMSCALE ENTERPRISES IN AGRIBUSINESS