VALUE CO-CREATION AND CUSTOMER LOYALTY OF APPARELDESIGNERS IN POST COVID 19 NIGERIA: THE MODERATING ROLEOF SOCIAL MEDIA NETWORK
IKECHI Prince Obinna, Ph.DDepartment of MarketingFaculty of Management SciencesIgnatius Ajuru University of Education, RumuolumeniPort HarcourtPrince.ikechi@iaue.edu.ng; obinnapikechi@yahoo.comCorresponding author08033429869 NKWEDE Maria-Friday C, Ph.DDepartment of MarketingFaculty of Management SciencesEbonyi State UniversityAbakalikimaria.nkwede@ebsu.edu.ng07039738739 ABSTRACTThis study examines the moderating role of social media network on the interplay between valueco-creation and customer loyalty among apparel designers in post COVID-19 Nigeria.Hypotheses were formulated … Read more