BRAND EQUITY AND CUSTOMER SATISFACTION: THE MODERATING INFLUENCE OF SOCIAL MEDIA ADVERTISING
SODEKE Adewunmi OluwakemiDepartment of MarketingOgun State Institute of Technology Igbesa, Ogun State, Nigeriasodekea@gmail.comOPEOLUWA Olumakinwa AdebayoDepartment of MarketingOgun State Institute of Technology Igbesa, Ogun State, Nigeriaopeoluwaak@gmail.com ABSTRACTAs a result of the Internet revolution, business processes are getting more complex and flexible. There is no doubt that technology and digital media utilization are increasingly becoming essential components … Read more