OZURU Henry NmelisiDepartment of MarketingFaculty of Management SciencesUniversity of Port Harcourt Choba, Port Harcourthenry.ozuru@uniport.edu.ngIGWE PeaceDepartment of MarketingFaculty of Management SciencesUniversity of Port Harcourt Choba, Port HarcourtCHUKWUMA Nnenna NancyDepartment of Business AdministrationFaculty of Management SciencesNational Open University of Nigeriachukwuma@noun.edu.ng ABSTRACTThe BBnaija show has been dubbed the most viewed non sporting event in African television and regarded … Read more

ALIKORNWO Peter MezenyeDepartment of Office Technology and ManagementCaptain Elechi Amadi Polytechnic Rumuola, Port Harcourt, Nigeriapeter.alikornwo@ust.edu.ngADIELE Goodluck ChidiDepartment of Office Technology and ManagementCaptain Elechi Amadi Polytechnic Rumuola, Port Harcourt, Nigeriaadielegoodluck5@gmail.comOMUNAKWE Priscilla ObunwoDepartment of Office and Information ManagementFaculty of Management SciencesRivers State University Port Harcourt, Nigeriapriscaomunakee90@gmail.com ABSTRACTThe crux of this study was to investigate the relationship between … Read more

ADIELE Kenneth C.Department of MarketingFaculty of Administration and ManagementRivers State University Port Harcourtadiele.kenneth@ust.edu.ngIKEGWURU Mac-KingsleyDepartment of MarketingFaculty of Administration and ManagementRivers State University Port Harcourtbestvaluecrest@gmail.comNWANKWO Greg ChigemechaDepartment of MarketingFaculty of Administration and ManagementRivers State University Port Harcourtnwankwo.chigemacha@ust.edu.ng ABSTRACTThe study investigated the relationship between customer defection management and marketing effectiveness of upscale dining restaurants in Port Harcourt. … Read more

LADOKUN Isaac OlujideDepartment of MarketingThe Polytechnic, Ibadan.ladokunolujide@yahoo.comAJAYI Paul OlusegunDepartment of MarketingThe Polytechnic, Ibadan.paulajayitd@gmail.com.com ABSTRACTThis study questioned the correlation between social norms and entrepreneurial intention of undergraduates inSouth-West Nigeria. 6 universities and 3 polytechnics that offer entrepreneurship as a program in South-WestNigeria were surveyed. The multi-stage sampling technique and random sampling were used determine 600 finalyear … Read more

OLOYEDE Adeola OlamideDepartment of MarketingFederal Polytechnic Ado-Ekiti, Ekiti state, Nigeriaadeolaolamideadediran@gmil.comOGAH Arome VictorDepartment of MarketingFederal Polytechnic Ado-Ekiti, Ekiti state, Nigeriavictorogah2008@gmail.com ABSTRACTMarketing ethics is a vital tool that radiates accountability and transparency which in turn enhance nation building towards transforming the life of citizens. This study focused on marketing ethics and nation building, using accountability and transparency … Read more

IDREES Mahmud GanaDepartment of Political ScienceEdusoko University Bida, Niger Statemahmud.idrees@gmail.comRABI Tafa AkanbiDepartment of SociologyEdusoko University Bida, Niger Staterabi4eub@gmail.comNURA Malam BasharDepartment of Micro Finance and Enterprises DevelopmentFederal Polytechnic Daura, Katsina Statenuramalambashar@fedpolydaura.edu.ng ABSTRACTThe removal of fuel subsidies in Nigeria has been a contentious issue, with some experts believing that it will liberate much-needed resources and others arguing … Read more

CHINYERE Joy O.Department of Office and Information ManagementFaculty of Management SciencesRivers State University Port Harcourt, Nigeria.joy.chinyere2@ust.edu.ngORISAH-GODFREY Lillian AnyanagbaDepartment of Office and Information ManagementFaculty of Management SciencesRivers State University Port Harcourt, Nigeria.lillian.orisah-godfrey@ust.edu.ngNWOGU Prince ChinemeremDepartment of Quantity SurveyingFaculty of Environmental SciencesRivers State University Port Harcourt, Nigeriaprince.nwogu1@ust.edu.ng ABSTRACTThis study investigated the exigency of information assurance to organizational efficiency … Read more

SANI SaminuDepartment of AccountingFaculty of Management SciencesFederal University Wukari, Taraba Statesanisaminu4u@gmail.comHASHIM Usman MuhammadDepartment of Banking and FinanceFaculty of Management SciencesFederal University Wukari, Taraba Stateusmanhashim30@gmail.com ABSTRACTRisk exposure is a menace that adversely impact corporate growth and survival. Unfortunately, banking collapse in Nigeria is strongly linked to unmitigated risks. Therefore, this study examined risk committee attributes and … Read more

OZURU Henry NmelisiDepartment of MarketingFaculty of Management SciencesUniversity of Port Harcourt Choba, Port Harcourthenry.ozuru@uniport.edu.ngCHUKWUMA Nnenna NancyDepartment of Business AdministrationFaculty of Management SciencesNational Open University of Nigeriachukwuma@noun.edu.ngAWAH Chibuike KaluDepartment of MarketingFaculty of Management SciencesUniversity of Port Harcourt Choba, Port Harcourtchibuikeawah@yahoo.com ABSTRACTThis study examined the relationship between spiral consumption and consumer sustainability. Spiral consumption was decomposed into … Read more

UKAIDI Chris U. A.College of Economics and ManagementKampala International University Ugandaukaidichris@kiu.ac.ugSSEKAJUGO DerrickCollege of Economics and ManagementKampala International University UgandaUKAIDI EvelynDepartment of Business ManagementUniversity of Calabar, Cross River State, NigeriaFRANKLIN Muhereza T.College of Economics and ManagementKampala International University, Uganda ABSTRACTRoad merchandise contribute to socio-economic development of developing countries. This investigation assessed the contribution of road merchants … Read more