EMPLOYEES’ PERCEPTION OF INTERNAL MARKETING AND SERVICE DELIVERY OF FAST FOOD RETAIL OUTLETS IN BENUE STATE NKWUAGBA, John A. Benue State Polytechnic, Ugbokolo, Benue State, Nigeria UDODIRIM, Chukwuemeka Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria and NJOKU, Princewill O. Abia State University, Uturu, Abia State, Nigeria ABSTRACT This study was embarked upon to … Read more

DEMOGRAPHIC ANTECEDENTS OF UPWARD INFLUENCE STRATEGY IN PUBLIC INSTITUTIONS IN NIGERIA. ARUOREN, Emmanuel Ejiroghene Department of Business Administration, Faculty of the Social Sciences, Delta State University, Abraka. aruorenemmanuel@gmail.com ABSTRACT This study investigated the strategies used by employees to sway their superiors in public organizations in Nigeria, and to examine if demographic attributes sway the adoption … Read more

MACROECONOMIC VARIABLES AND BANKS’ RETURN ON ASSETS IN NIGERIA EHIEDU, Victor Chukwunweike Department of Accounting, Banking and Finance, Faculty of Management Sciences Delta State University, Asaba Campus ehieduvc@gmail.com ABSTRACT This work focused on macroeconomic variables and banks’ return on assets linkage in Nigeria. Annual Reports of 10 (ten) Banks were used for the study. Zenith … Read more

EASE-OF-NAVIGATION AND E-MARKETING PERFORMANCE OF DEPOSIT MONEY BANKS IN PORT HARCOURT, NIGERIA ORDAH, John Makelemi Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria makelemijohn@yahoo.ca ADIELE, Kenneth C.  Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria adiele.kenneth@ust.edu.ng ABSTRACT This study examined the relationship between ease-of-navigation and … Read more