GROWTH HACKING DIMENSIONS: A KEY TO UNLOCKING COMPETITIVEADVANTAGE IN NIGERIA’S FINTECH INDUSTRY
STANLEY Akpevwe OnobrakpeyaDepartment of Marketing,Federal Polytechnic Orogun, Delta State, Nigeria.akpevwestanley@gmail.comonobrakpeya.akpevwe@fepo.edu.ngJOHN Onome UbuemeDepartment of MarketingDelta State University of Science and Technology, Ozoroonomejohn74@gmail.com AbstractThe study examined the effect of growth hacking dimensions on competitive advantage of FinTechcompanies in South-South Nigeria. The study adopted a quantitative research method and cross-sectionalsurvey research design. The population of the study comprised … Read more