COVID-19 LOCKDOWNS AND DIGITAL MARKETING IN NIGERIA’SBANKING SECTOR: A CASE STUDY OF SOME SELECTED DEPOSITMONEY BANKS
IMOISI Anthony IlegbinosaDepartment of EntrepreneurshipFaculty of Management and Social SciencesUniversity of Agriculture and Environmental Sciences, Umuagwo, Imo Statemcanthonyby@yahoo.co.uk+2348034525743 Emmanuel I. AjuduaDepartment of EconomicsNational Open University of Nigeriaajuduaemmanuel@gmail.com+2348037438778 Pascal IbehFaculty of Management and Social SciencesUniversity of Agriculture and Environmental Sciences, Umuagwo, Imo Stateibehpascalo@gmail.com+23464655625 ABSTRACTThe study investigates the impact of Covid-19 lockdowns and digital marketing on Nigeria’s … Read more