SUPPLY CHAIN INTEGRATION AND MARKETING PERFORMANCEOF FAST-FOOD FIRMS IN RIVERS STATE
OGUNBIYI Aladi S.Department of ManagementFaculty of Management SciencesUniversity of Port Harcourt Choba, Port HarcourtONUOHA Chima B.Department of ManagementFaculty of Management SciencesUniversity of Port Harcourt Choba, Port Harcourt ABSTRACTThis study investigated the relationship between supply chain integration and marketing performance and themoderating influence of information technology capability in the relationship between supply chain integration and marketing … Read more