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Akani Godspower Henshaw1, Ogan, Herirentta Ingo2, Anaedobe, Johnbosco Okechukwu3,Akani, Ejiro Anthonia4and Ehio, Victor Nzeyele51, 2, 4,5, Department of MarketingFaculty of Administration and ManagementDepartment of MarketingRivers State University3Post Graduate Student,Department of Employment and Industrial RelationsFaculty of Administration and ManagementDepartment of MarketingRivers State Universityakani.godspower@ust.edu.ng ; orcid number 0000-0001-7196-2248ogan.ingo@ust.edu.ngehio.victor@ust.edu.ngejiro.akani@yahoo.com ABSTRACTThis study investigated the relationship between technological innovation and … Read more TECHNOLOGICAL INNOVATION AND CORPORATE SUSTAINABILITY OF FOURSTAR HOTELS IN RIVERS STATE

NNE, Kenneth-Adiele (PhD)Department of Corporate EntrepreneurshipFaculty of Entrepreneurship, Rivers State UniversityKennethnne3@gmail.com KENNETH. C. Adiele (PhD)Department of MarketingFaculty of Administration and Management, Rivers State Universityadiele.kenneth@ust.edu.ng ABSTRACTThe purpose of this study was to examine the influence of market innovation on competitiveness of foodand beverages firms in Nigeria. This study was founded on the positivist paradigm and employed … Read more MARKET INNOVATION AND COMPETITIVENESS OF FOOD ANDBEVERAGES FIRMS IN NIGERIA

A Conceptual and Theoretical Analysis of Government Wage Policy and Labour Migration in Nigeria. ELEGBEDE S.T., GBAJUMO-SHERIFF M. & ONI O.O. 1 – 8 Audit Quality And Financial Reporting Quality: Evidence From Quoted Deposit Money Banks In Nigeria. HENRY O. Wobo Ph.D, NDUBUISI Odoemelam Ph.D, & JEPHTHAH R. Panguru. 9 – 21 Consumer Relationship Management … Read more Vol. 25 (2) November 2024

EHIO, Victor Nzeyele1AKANI, Godspower Henshaw2NWIKINAKA, Lebari Blessing3OFORI, Queeneth Namumiin4Faculty of Administrtion and Management, Department of Marketing1234Rivers State University, Port Harcourt.victornzeyele.ehio@ust.edu.ng1akani.godspower@ust.edu.ng2blessing.nwikinaka@ust.edu.ng3and queeneth.ofori@ust.edu.ng4Phone: 08036720856 AbstractThis study examined the relationship between political marketing and voters’ loyalty. A literature reviewof concepts such as political marketing, voters’ loyalty, political psychological attachment, behavioralloyalty, ideological alignment and voters’ satisfaction were done. The … Read more POLITICAL MARKETING AND VOTERS’ LOYALTY: AN EVIDENCE FROM RIVERSSTATE

OLUSEGUN Emmanuel AdeokunDepartment of Business AdministrationOduduwa University ipetumodu Osun Stateadeokunolusegun@gmail.com08037968565, 09056782363 AbstractThe rate at which information communication technology is applied to business in the twenty 21stcentury has become great; this gave rise to online shopping in the retail sector of business. Onlineshopping among undergraduates of university has become common and usual phenomenon whichsignificantly brings about … Read more ONLINE SHOPPING FACTORS AND CONSUMER BUYING BEHAVIOUR OFUNDERGRADUATE STUDENTS IN OSUN STATE

OGONU, Gibson ChituruDepartment of MarketingFaculty of Management SciencesRivers State University, Port Harcourtgibsonogonu@gmail.comIHUNWO, Elvis C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtelvisihunwo@gmail.com AbstractThis study examined the requirements of product quality and customer loyalty of paints manufacturingfirms in Port Harcourt. This study adopted a cross-sectional survey and correlation investigation toestablish relationship between product quality and … Read more PRODUCT QUALITY AND CUSTOMER LOYALTY OF PAINTS MANUFACTURING FIRMSIN PORT HARCOURT

ADAMU Ahmed GireiDepartment of Business Administration and Management,Federal Polytechnic Mubi Adamawa StateCorrespondent Author: 08032278507, adamugirei@yahoo.comHAUWA Adamu DuhuDepartment of Business Administration and Management, Federal Polytechnic MubiAdamawa StateRAFIATU Ahmad DigilDepartment Of Procurement and Supply Chain Management, Federal Polytechnic Mubi Adamawa State AbstractIn today’s dynamic, competitive and global challenging business environment improving employee’scommitment is very fundamental for the … Read more INFLUENCE OF MANAGERIAL SUPPORT ON EMPLOYEE COMMITMENT IN SELECTEDPRIVATE SECONDARY SCHOOLS IN ADAMAWA STATE, NIGERIA

LAWRENCE O. Odeh, Ph.D.Department of Political Science and Public Administration,Faculty of Social and Management Sciences,Benson Idahosa University, Edo State, Nigeria.Corresponding Author: lawrenceodeh2021@gmail.com; lodeh@biu.edu.ngPhone Number: +2348036859578.JOSEPH O. OladejoDepartment of Public Administration,Faculty of Social Sciences,University of Benin, Benin City, Edo State, Nigeria.E-mail: oluyemi.oladejo@uniben.edu AbstractThe implementation of contributory pension policy in Nigeria, though, well-intended is ineffective,leading to delay … Read more RETIREES’ LEVEL OF AWARENESS OF CONTRIBUTORY PENSION POLICY INDELTA STATE OF NIGERIA: ISSUES AND PROSPECTS.

LONGE, Olukayode (PhD)Department of Management and Accounting,Lead City University, IbadanCorresponding Author.longe.olukayode@lcu.edu.ng, Premiumkay@gmail.com AbstractThis study is an extensive analysis of the interplay of nexus between industrial relations and itsexceptional outcrop of industrial harmony within the prism of goal accomplishment in Nigerian workplaces. The blended communion of both constructs transmuting into harmonious industrial relationsstrengthens mutual relationship to … Read more INDUSTRIAL RELATIONS AND INDUSTRIAL HARMONY:CONNECTING THE CONSTRUCTS FOR GOALS ACCOMPLISHMENT IN NIGERIANWORKPLACE

STEPHEN I. Ukenna1Department of Research and DevelopmentStandpoint Consulting LtdTemples Building, Udoka, Awka, Anambra, Nigeria.Email: stephenukenna@gmail.comORCID: https://orcid.org/0000-0002-7954-5710 EDWIN Chukwuemeka Idoko2 Department of MarketingUniversity of Nigeria, Enugu CampusEnugu, Nigeria.Email: edwin.idoko@unn.edu.ngORCID: https://orcid.org/0000-0001-6549-0280 CHIOMA C. Amaefule3Department of Finance and AccountingUniversity of Leicester,University Rd, Leicester LE1 7RH, United KingdomEmail: amaefulecc@yahoo.co.ukORCID: https://orcid.org/0009-0001-4588-671X IFEANYI Uzoma Onyemere4School of Business & LeadershipRegent University, Virginia … Read more REVISITING THE FINANCIAL LITERACY – FINANCIAL INCLUSION NEXUS: WHYARE MANY STILL FINANCIALLY EXCLUDED IN NIGERIA?