SERVICES MARKETING POLICY AND CONSUMPTION OF TOURISM PRODUCTS INBAYELSA STATE
DR. EFFIOM Effiom InametI1, DR. PAUL Uzoho C.21Department of Entrepreneurship and Marketing08037125518Email: effiominameti002@gmail.com, inametiee@fuotuoke.edu.ng&2Department Tourism and Hospitality ManagementEmail: uzohopc@fuo.edu.ng, pauluzoho82@gmail.comFaculty of Management SciencesFederal University Otuoke, Bayelsa State, Nigeria AbstractThis research aims to examine the effect of service marketing policy on consumption of tourism products in Bayelsa state, Nigeria. Two research hypotheses were stipulated and tested. … Read more