EFFECTS OF SALES PROMOTION STRATEGIES ON CUSTOMERS CHOICE OF TELECOMMUNICATION FIRMS IN NORTH CENTRAL, NIGERIA
DR. EZE, Ikechukwu Bernard1 DR. GBAGOLO M.O. Henry2Department Of Management Science, Nigeria Police Academy Wudil, KanoEMAIL: bernardeze9@gmail.com, Phone: +2347037674493 AbstractToday, it is difficult in Nigeria for one month to pass without the market witnessing consumer sales promotion activities with varying degrees of incentives both financial and non-financial. Companies that engage in the promotion belief that … Read more