CORPORATE SOCIAL RESPONSIBILITY AND ACCOUNTING-BASED FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS COMPANIES IN NIGERIA

YUNUSA, Grace
Department of Accounting
Adamawa state University, Mubi
graceyunusa01@gmail.com
JERRY, Musa S.
Department of Accounting
Adamawa state University, Mubi
AYUBA, Toma
Department of Accounting
Adamawa state University, Mubi
ABSTRACT
Corporate social responsibility is a strategy used by businesses to voluntarily incorporate social and
environmental issues into their daily operations and improve stakeholder interaction, which in turn creates
a welcoming workplace environment that attracts lots of customers and, as a result, improves financial
performance. This study looked at how CSR affected listed consumer goods businesses in Nigeria’s financial
performance metrics based on accounting. All twenty (20) of Nigeria’s publicly traded consumer goods
firms made up the study’s population, and sixteen (16) of those companies made up the sampled population.
The annual reports and accounts of the sampled companies for the years 2010 through 2019 were the
source of secondary data used in the study. Using content analysis, the independent variable was corporate
social responsibility. Financial performance as assessed by the ABFPM (ROA, ROE, and ROS) is the
dependent variable. To examine the study’s data, descriptive statistics, correlation analysis, and
multivariate multiple regression were used. The study’s findings showed that CSR and ABFPM of listed
consumer goods companies in Nigerian have a substantial negative association. As a result, it is advised
that businesses spend their earnings cautiously because CSR has a negative impact on ABFPM.
Keywords: Accounting based measures, corporate social responsibility, consumer goods, financial
performance