OGBARI, Mercy Ejovwokeoghene
Centre for Business Management, Innovation and Entrepreneurship Research (BMIER)
Department of Business Management
College of Management and Social Sciences
Covenant University Ota, Ogun State Nigeria
mercy.ogbari@covenantuniversity.edu.ng
0806 031 9126
CHIMA, George Uzoma K.
Legacy Associated Consults Ltd Apapa, Lagos State, Nigeria
guk20042002@yahoo.com
OLOKUNDUN, Maxwell Ayodele
Department of Business Management
College of Management and Social Sciences
Covenant University Ota, Ogun State, Nigeria
maxwell.olokundun@covenantuniversity.edu.ng
KEHINDE, Busola Elizabeth
Department of Business Management
College of Management and Social Sciences
Covenant University Ota, Ogun State, Nigeria
busola.kehinde@covenantuniversity.edu.ng
EDEWOR, Ogheneofejiro
Department of Business Management
College of Management and Social Sciences
Covenant University Ota, Ogun State, Nigeria
ogheneofejiro.edewor@covenantuniversity.edu.ng
ABSTRACT
Job creation and fostering innovation targets to achieve decent work and economic growth (SDGs 8) and
industry, innovation and infrastructure (SDGs 9). This study assessed the contribution of entrepreneurial
innovativeness to profitability of Students start-up businesses. Descriptive research design was employed
in the study. 120 selected post graduate and undergraduate students of Covenant University Ota, Nigeria
were obtained through a simple random sampling technique. The result reveals that innovativeness
embedded in competitive aggressiveness is a predominant predictor of profitability. The study recommends
that start-up businesses that desire better business performance should adopt innovative entrepreneurial
orientation and align it with basic aspects of their income generation and management activities to improve
productivity and their corporate image in order to be better positioned.
Keywords: entrepreneurial innovativeness, competitiveness, business start-ups, profitability