FEASIBILITY STUDIES AND ENTREPRENEURIAL SUCCESS OF SMALL AND MEDIUM SCALE BUSINESSES IN ASABA


CHUKWUKA Ernest Jebolise
Department of Entrepreneurship and Business Innovation
Faculty of Management Sciences
University of Delta Agbor
ernest.chukwuka@unidel.edu.ng
IGWEH Florence Konye
Department of Business Administration
Faculty of Management Sciences
University of Delta Agbor
florence.igweh@unidel.edu.ng

ABSTRACT
This study assesses the relationship between feasibility study and entrepreneurial success. A descriptive research design was adopted. Data were obtained from questionnaire and tested using t-test statistical tool with aid of SPSS statistical package version 20.0. From the analysis, the study found that small and medium scale businesses ensure adequate financing, consider competitors and embarked on market evaluation or
determination prior to commencement. Based on the findings, entrepreneurs should endeavour to carry out
proper feasibility studies before embarking on any business venture of their intent as this helps them to ascertain if the business is viable or not.

Keyword: Feasibility studies, entrepreneurial success, business viability, market analysis, profitability, small
and medium scale business

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