IBINI Emueje, PhD1, TOCHI Izumi, PhD2
1Department of Business Administration,
Faculty of Management and Social Sciences,
University of Delta, Agbor, Delta State, Nigeria.
Email: emueje.ibini@unidel.edu.ng, GSM: 08030737313
2Department of Business Administration,
School of Business Studies,
Delta State Polytechnic,
Ogwachukwu-Uku, Delta State, Nigeria.
Corresponding Author,: izimstochi@gmail.com, GSM: 08068944788
Abstract
As sustainability becomes an increasingly critical factor in business strategy, organizations are adopting green
practices to not only contribute to environmental conservation but also enhance their competitive advantage. The study assessed the impact of green organizational practices on competitive advantage in South-East Nigeria. This study employed a cross-sectional survey research design. The study targeted a population of 453 employees, from which a sample of 205 participants was selected using Krejcie and Morgan’s sample size determination formula. Data was collected through a structured questionnaire, using a five-point Likert scale. Data analysis involved both descriptive statistics and multiple regression analysis. Findings showed that green orientation and training has the strongest effect, with a standardized coefficient of 0.529, followed by green performance appraisal (0.314) and green rewards and compensation (0.130). One implication of the study is that firms that integrate green practices into their core strategy are likely to gain a competitive edge, attracting eco-conscious consumers and improving employee performance. The integration of green practices into organizational culture significantly contributes to competitive advantage,
positioning organizations for long-term sustainability and growth. Organizations should implement green rewards and compensation structures that not only incentivize environmental performance but also enhance employee satisfaction and engagement in green practices.
Keyword: Green organizational culture, competitive advantage, breweries