ANOZIE, Esther Chimdia
Department of Management
Faculty of Management Sciences
Rivers State University, Nkpolu-Oroworukwo, Port Harcourt
LEBURA, Sorbarikor
Department of Management
Faculty of Management Sciences
Rivers State University, Nkpolu-Oroworukwo, Port Harcourt
ABSTRACT
This study examined the association between knowledge sharing and competitive advantage of media
establishments in Rivers State. The study adopted a correlational research design and used structured
questionnaire to collect primary data. The population of the comprised 516 staff of media establishments
in Rivers State. The study derived a sample size of 225 staff. However, the final analyses in the study was
based on data gleaned from 203 respondents. The Spearman’s rank order correlation served as test statistics.
The study found that knowledge sharing relates to competitive advantage in terms of market positioning
and product uniqueness. The study thus concludes that knowledge sharing informs competitive advantage
of media establishments in Rivers State; and recommends that media establishments should apply
knowledge sharing practices if they seek to attain desired competitive advantage outcomes such as
improved market positioning and product uniqueness.
Keywords: Competitive advantage, knowledge sharing, market positioning, product uniqueness.