OLOYEDE Adeola Olamide
Department of Marketing
Federal Polytechnic Ado-Ekiti, Ekiti state, Nigeria
adeolaolamideadediran@gmil.com
OGAH Arome Victor
Department of Marketing
Federal Polytechnic Ado-Ekiti, Ekiti state, Nigeria
victorogah2008@gmail.com
ABSTRACT
Marketing ethics is a vital tool that radiates accountability and transparency which in turn enhance nation building towards transforming the life of citizens. This study focused on marketing ethics and nation building, using accountability and transparency in governance as proxies of marketing ethics. Specifically, the study examined the effect of accountability and transparency on nation building. The study adopted survey research design, and collected primary data using structured questionnaire. The population of the study was final year (Higher National Diploma) students from Department of marketing from two Federal Polytechnics across two geographical zones (Ekiti State and Kwara State) in Nigeria. A sample of 186 students was randomly selected for the study. Simple linear Regression Analyses was used to test two hypotheses formulated for the study. The results show that there a significant relationship exists between marketing ethics (accountability and transparency) and nation building. The study therefore recommends that accountability should be displayed in governance, since governance boosts reputation of stakeholders in government. The study also recommends that transparency should be practiced by those in government in order to enhance nation building.
Keywords: Accountability, governance, marketing ethics, nation building, transparency