LADOKUN Isaac Olujide
Department of Marketing
The Polytechnic, Ibadan.
ladokunolujide@yahoo.com
AJAYI Paul Olusegun
Department of Marketing
The Polytechnic, Ibadan.
paulajayitd@gmail.com.com
ABSTRACT
This study questioned the correlation between social norms and entrepreneurial intention of undergraduates in
South-West Nigeria. 6 universities and 3 polytechnics that offer entrepreneurship as a program in South-West
Nigeria were surveyed. The multi-stage sampling technique and random sampling were used determine 600 finalyear students from the nine institutions. Data was collected from respondents using structured questionnaire. To analyse the data and test the hypothesis, descriptive statistics and correlation analysis were used. Findings demonstrate string positive association between students’ entrepreneurial inclination and social norms, with a grand mean of 3.91 and an R-value of 0.083. The consequence is that social norms or popular trends have impact on entrepreneurial intentions. People are more likely to indicate high level of entrepreneurial intention if they think that their peers, friends, and family will support them in their decision. The study recommends management of universities and polytechnics should establish environments that promote appropriate social norms among students.
Keywords: Entrepreneurship, entrepreneurial intention, entrepreneurship education, social norms