ODITA, Anthony O.
Department of Business Administration and Marketing, Faculty of Management Sciences, Delta State University, Asaba Campus, Asaba, Delta State, Nigeria
tonyodita2002@gmail.com
ABSTRACT
The main focus of this study is to examine the effect of organizational culture on organizational commitment in Breweries in Nigeria. The study, through a stratified random sampling technique, made use of a sample size of 208 employees of the selected subsidiaries of the major global players in Breweries in Nigeria. Data was collected from Life Breweries Co. Ltd, Onitsha, Nigerian Breweries Plc, Guinness Nigeria Plc, Pabod Breweries, Port Harcourt, and Voltic Nigeria Limited, Lagos. Cross sectional survey research design method was used for this study. Data were analyzed using descriptive statistics and multiple regression analysis. The findings showed that highly innovative organizations do not see innovation as an end but rather as an avenue to attain strategic goals. The study concluded that innovative and supportive culture can give a shape to organizational processes which help to create and modify performance. Supportive culture works as a social glue and make them feel a part of the cooperate experience which is useful to attract new staff and retain the best performers. It was therefore recommended that managers should not take their organizational culture for granted because a strong pervaded culture creates social ideals that influence individual behavior and generates commitment to the values of the company.
Keywords: Organizational Culture, Worker’s Commitment