RELATIONAL CAPITAL AND PERFORMANCE OF DEPOSIT MONEY BANKS IN YENAGOA, BAYELSA STATE
DICKSON, Rachel Konyefa
Department of Management, Faculty of Management Sciences,
Niger Delta University,Wilberforce Island, Bayelsa State.
and
OYEINKORIKIYE, Stephan Isaiah
Department of Management, Faculty of Management Sciences,
Niger Delta University, Wilberforce Island, Bayelsa State.
ABSTRACT
This study examines the relationship between relational capital and performance of deposit money banks. The variables of relational capital such as customer relations, corporate alliance and employee relations were measured with performance. The correlation survey design is suitable for this study and it was selected. The primary data were collected using self-administered questionnaire. The population of the study consists of 63 management level staff of 14 Deposit Money Banks in Yenagoa metropolis, Bayelsa State. The population was adopted as a census population in this study. The validity of the study was achieved through the use of expert opinion and the reliability was measured using the Cronbach-alpha technique with all the items scoring above 0.70% and was accepted reliable. The 3 hypotheses were tested using the Spearman Rank Order Correlation coefficient with the aid of the Statistical Package for Social Sciences. However, the findings showed that relational capital components (customer relations, corporate alliance and employee relations) relate with performance of deposit money banks. From the findings, it was concluded that relational capital constitutes part of the intangible assets that is capable of improving corporate goodwill and performance. Therefore, the study recommends that management of Deposit Money Banks should improve their strategies on customer relations. That management should develop employee friendly work environment and should also develop flexible and dynamic policies on corporate or strategic alliances as a means of increasing firm productivity.
Keywords: Relational capital, business performance, customer relations, corporate alliance, employee relations.