REVERSE LOGISTICS PRACTICES AND SALES GROWTH OF STARLINE NIGERIA LIMITED, ABIA STATE
AHAIWE, Emmanuel Onyedikachi
Department of Marke,ting Michael Okpara University of Agriculture,
Umudike, Abia State
Email: trustedemma@yahoo.com
and
NWADIGOHA, Emmanuel Ephraim
Department of Marketing
Michael Okpara University of Agriculture, Umudike, Abia State
Email: emmanuelephraim35@yahoo.com
ABSTRACT
The study focused on the effect of reverse logistics practices on sales growth of Starline Nigeria Limited, Abia State. The population of the study was made up of the customers as well as the marketing staff and distributors of Starline Nigeria Limited, Abia State. Both random and purposive sampling was used in the study because of the nature of the study population. The data generated in the study were analysed with simple regression model. The findings of the study revealed that remanufacturing as a reverse logistics practice has a positive and significant effect on sales growth of Starline Nigeria Limited, Abia State. Also, repackaging as a reverse logistics practice was found to positively and significantly affect sales growth of Starline Nigeria Limited, Abia State. The study recommended that Starline Nigeria Limited should invest in appropriate information technology like blockchain that will assist the firm to establish effective data collection system to improve the effectiveness of its reverse logistics processes. The firm can communicate and share information with its supply chain members regarding the collection and handling of customers’ product returns.Keywords:
Reverse Logistics, Remanufacturing, Repackaging, Sales growth