EBIKEBENA, E. Red-well,
Department of Management
Rivers State University, Port Harcourt, Nigeria
ebikebena.emotongha1@ust.edu.ng
BAYO, P. L.
Department of Management
Rivers State University, Port Harcourt, Nigeria
and
IBAMA-HAMILTON, Edith-Onajite Lolia
Department of Marketing
Rivers State University, Port Harcourt, Nigeria
edith-onajite.hamilton-ibama@ust.edu.ng
ABSTRACT
The study examined the relationship between strategic agility and sales growth with regard to the moderating effect of firm size on quoted brewery companies in Nigeria. The study review extant literature on strategic agility, sales growth, and firm size as a moderating variable of strategic agility and sales growth. As a quantitative study, quasi-experimental design was employed, the time horizon is cross-sectional in nature while the study setting is on non-contrive setting. The target population of the study was quoted brewery companies Listed in Nigeria Stock Exchange. The census approach of sampling was employed in the study while primary data was obtained from 44 strategic managers using structured questionnaire. The study used descriptive and inferential statistics such as mean, standard deviation; Spearman Rank Order Correlation Coefficients was used to analyze the correlation while Partial Correlation Coefficients was used to analyze the moderating effect of firm size with the help of statistical package for social science. The findings of the study established a significant influence on the quoted brewery companies in Nigeria. The findings of the study revealed that strategic agility has a very strong relationship with sales growth in the quoted brewery companies in Nigeria. The findings further indicate that firm size strongly moderates the relationship between strategic agility and sales growth. The study therefore, concluded that firm size strongly moderates the relationship between strategic agility and sales growth in the quoted brewery companies under study. Hence, it recommends that quoted brewery companies in Nigeria should consider the size of firm in decision making and adopt agile practices to improve sales volume to achieve set goals and objectives in the local industry.
Keywords: Strategic Agility, Sales Growth, Firm Size