STRATEGY IMPLEMENTATION AND ORGANIZATIONAL
PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA

NWANI, Blessing Sere
Department of Business Administration
Faculty of the Social Sciences
Delta State University, Abraka
ODIRI, Vincent I. O.
Department of Business Administration
Faculty of the Social Sciences
Delta State University, Abraka
ABSTRACT
This study examined the effect of strategy implementation on organizational performance of deposit
money banks in Nigeria. The study concentrated on top and middle level management level staff at the
Headquarters of Zenith Bank Plc. Access Bank, Guaranty Trust Bank, First Bank Plc. and United Bank
of Africa Plc. In order to achieve the objectives of this study, four (4) research questions were raised
and four (4) null hypotheses were formulated. The study adopted descriptive research design with a
population of 252 and 205. Questionnaire was used as instrument for data collection and simple
regression was used to analyze the collected data. The findings of the study revealed that, there is a
significant statistical relationship between strategy implementation and prompt service delivery. It was
also revealed that, there is a significant statistical relationship between strategy implementation and
Customer Satisfaction. Also, the findings of the study revealed that, there is a significant statistical
relationship between strategy implementation and corporate social responsibility. Finally, the finding
revealed that, there is a significant statistical relationship between strategy implementation and
Employee Engagement. The study therefore recommends that managers and stakeholders should
consider and implement prompt service delivering, social responsibility, employee engagement and
customers’ satisfaction in order to survive and excel in the competitive world of business.
Keywords: Customer satisfaction, organizational performance, prompt service delivery, strategy
implementation