BAYO, Princewill Lekara
Department of Management,
Faculty of Management Sciences
Rivers State University, Port Harcourt
bayo.princewill@ust.edu.ng
GABRIEL, J. M. O.
Department of Management,
Faculty of Management Sciences
Rivers State University, Port Harcourt
gabriel.justin@ust.edu.ng
ABSTRACT
In previous strategic management research, little attention was paid to the importance of trust in
the strategic management process. Specifically, the goal of this study is to examine the role of
trust in the strategic management. Prior literature was reviewed in order to deepen the existing
understanding of trust in the strategic management process, and then trust in the strategic
management process was explored through an in-depth textual evaluation of literature. The
research was carried out using an ethnographic approach of qualitative research. The
importance of taking into account trust growth in strategy work is emphasized in this study. In
the study, trust was a factor in the strategic decisions made by the senior management team.
The paper confirmed the existence of a relationship between trust and the implementation of the
strategic management procedure, and lead to more efficiency, innovation, and involvement with
the strategy in question. Conclusively, the researchers combined these narrower themes into
two overarching perspectives, an organizational and a social-psychological response, and we
related these to the literature, thus providing “crux of analysis in the study and invoking broader
interpretations of the meaning of the case.
Keywords: Trust, strategic management, strategy formulation, strategic choices, strategy
implementation