ADIELE, Kenneth C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtadiele.kenneth@ust.edu.ngAMESI, Philip C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtphilame88@gmail.comWEJINYA, Stella WadaDepartment of MarketingFaculty of Management SciencesRivers State University, Port Harcourtstellawejinya@gmail.comABSTRACTThis study investigated service differentiation and marketing performance of domestic airlines in Nigeria.The study adopted a descriptive research design. Primary data collection … Read more

EGBE, Stanley Egbe Department of Business Administration, National Open University of Nigeria (NOUN), Abuja, FCT sweetstan4real@gmail.com ATURU-AGHEDO, Caroline Department of Business Administration, National Open University of Nigeria (NOUN), Abuja-Nigeria caturu-aghedo@noun.edu.ng ABSTRACT The objective of the study was to examine the relationship between job enrichment and organizational efficiency of Niger Flour Mills Plc Calabar, Nigeria. A … Read more

ANIUGA, ChukwumaDepartment of MarketingCollege of Management SciencesMichael Okpara University of Agriculture, Umudike, Abia State,aniuga.chukwuma77@gmail.comADINDU, Chidimna PeaceDepartment of MarketingCollege of Management SciencesMichael Okpara University of Agriculture, Umudike, Abia State,OBASIABARA, Beatrice OrieomaSchool of Postgraduate StudiesEbonyi State University, Abakaliki, NigeriaABSTRACTThis study examined the influence of product quality on loyalty of consumers of Star Lager Beer in EnuguMetropolis, Nigeria. … Read more

ILUNO, Ezinne ChinyereDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, Kadunailunoezinne@gmail.comUSMAN, NuraDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, KadunaAGINA, Emeka KenechukwuDepartment of Hospitality Management and TourismFederal University of Agriculture, UmudikeUMORU, Hutton EgbonaDepartment of Management StudiesFaculty of Management SciencesNigerian Defense Academy, KadunaABSTRACTThe current stiff competition among firms producing similar products that serve the … Read more

FUDAMU, Aliyu UmaruDepartment of Business AdministrationAdamawa State University, Mubi-Nigeriaab14407@gmail.comABSTRACTThe objective of this study was to examine the effect of employee cultural diversity on organizationalperformance at Adamawa State University Mubi. The study adopted a survey research design andcollected primary data in a cross-sectional survey. The population of the study 824, comprising 232academic staff and 592 non-academic … Read more

OWHORJI, SundayDepartment of ManagementFaculty of Management of SciencesRivers State University Port Harcourtsundayowhoji@gmail.comBAYO, Princewill LekaraDepartment of ManagementFaculty of Management of SciencesRivers State University Port Harcourtbayo-princewill@ust.edu.ngABSTRACTThis study examined the relationship between job enlargement and commitment of employee of insurancecompanies in Rivers State. The study adopted a survey research design. The population of the studycomprised employees of 36 … Read more

CHIGBU, Ikechukwu EliasDepartment of ManagementFaculty of Management SciencesRivers State University, Port Harcourteliasus40@gmail.comOLOMI, Progress OvundaDepartment of ManagementFaculty of Management SciencesRivers State University, Port Harcourtprogressolomi@gmail.comABSTRACTThis study examined the influence of leader mindfulness on organisational sustainability. The studyexamined three major multinational oil and gas companies in Rivers State, with a population of 856staff drawn from Total, Shell and … Read more

GUMUS, Micah AdamuDepartment of Management StudiesCollege of Business and Management Studies, Kaduna Polytechnicadamumicah203@gmail.comANDAH, Ruth AngbazoDepartment of Business AdministrationNasarawa State University, Keffiruthandah68@gmail.comMUHAMMAD, Mallami KeffiDepartment of Entrepreneurship StudiesFaculty of AdministrationNasarawa State University, Keffieasylifefor4real98@gmail.comABSTRACTPatient satisfaction is considered is the degree to which patients are satisfied with the quality ofhealthcare provided by their provider. Unfortunately, most hospitals in Nigeria … Read more

OLADEJO, Dauda AdewoleDepartment of Entrepreneurial StudiesCollege of Entrepreneurship and Development StudiesFederal University of Agriculture, Abeokuta, Ogun State, Nigeriaoladejoda@funaab.edu.ngADERINTO Christy OlufunmilayoDepartment of Management StudiesFaculty of Humanities, Management and Social SciencesDominican University, Samonda, Ibadan, Oyo State, NigeriaOBADARE, Grace OluwatoyinDepartment of Entrepreneurial StudiesFaculty of Management SciencesOsun State University, Osogbo, Osun State, NigeriaOLADUNJOYE, Olawale TaofikCenter for Entrepreneurship DevelopmentYaba College … Read more

ADIELE, Kenneth, C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtadiele.kenneth@ust.edu.ngJAJA, Happiness P.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtekajaja20@gmail.comKENNETH-ADIELE, NneDepartment of MarketingFaculty of Management SciencesRivers State University, Port HarcourtABSTRACTThe study investigated the relationship between Customer data management (CDM) and marketingeffectiveness of upscale dining restaurants in Port Harcourt. The population of the … Read more