IMPROVING SALES VOLUME OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs): RELEVANCE OF BUSINESS STRATEGIES
UWASOMBA, Chidi EmmanuelDepartment of Entrepreneurial Studies,Michael Okpara University of Agriculture, Umudike, Nigeriachidiemmanson@gmail.comBONIFACE, Moses OsumbaDepartment of Marketing,Michael Okpara University of Agriculture, Umudike, Nigeriabonifaceosumba@gmail.comABSTRACTRetail enterprises design business and marketing strategies to create and capture sales in a target marketrelative to competitors. The study has analyzed the alternative business strategies of selected retailers toincrease sales volume company growth … Read more