GREEN ADVERTISING AND PURCHASE INTENTION OF UNIVERSITY LECTURERS IN NIGERIA: THE MODERATING EFFECT OFPERCEIVED CORPORATE REPUTATION
AKEKUE-ALEX NennaatonDepartment of MarketingFaculty of Management SciencesRivers state University Port Harcourtnennyalexa@gmail.comGLADSON-NWOKAH JulietDepartment of MarketingFaculty of Management SciencesRivers state University Port Harcourtjulietgladson24@gmail.comWORDU BenjaminDepartment of MarketingFaculty of Management SciencesRivers state University Port Harcourt ABSTRACTGreen practices and eco-friendly behaviours have received increased visibility due to green advertising. Whiledeveloped economies have witnessed significant research output on the subject of … Read more