MARKETING ETHICS AND NATION BUILDING: TOWARDSACCOUNTABILITY AND TRANSPARENCY IN GOVERNANCE INNIGERIA
OLOYEDE Adeola OlamideDepartment of MarketingFederal Polytechnic Ado-Ekiti, Ekiti state, Nigeriaadeolaolamideadediran@gmil.comOGAH Arome VictorDepartment of MarketingFederal Polytechnic Ado-Ekiti, Ekiti state, Nigeriavictorogah2008@gmail.com ABSTRACTMarketing ethics is a vital tool that radiates accountability and transparency which in turn enhance nation building towards transforming the life of citizens. This study focused on marketing ethics and nation building, using accountability and transparency … Read more