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OGONU, Gibson ChituruDepartment of MarketingFaculty of Management SciencesRivers State Universitygibsono.gonu@ust.edu.ngHAMILTON-IBAMA, Edith-Onajite LoliaDepartment of MarketingFaculty of Management SciencesRivers State Universityedith-onajite.hamilton-ibama@ust.edu.ngABSTRACTThis study examined the relationship between premium and loyalty of customers of bottlingcompanies in Rivers State. The study adopted a correlational research design. The population ofstudy comprised 3 registered bottling companies in Rivers State. A sample size … Read more

ANYAMAOBI, ChukwuemekaDepartment of Banking and FinanceRivers State Universitychukwuemeka.anyamaobi@ust.edu.ngOKEY-NWALA, Precious O.Department of Banking and FinanceRivers State Universitypreciousemodel1971@yahoo.comABSTRACTThis study examined the effect of financial deepening and capital market efficiency in Nigeria. The objectivewas to examine the effect of various measures of financial deepening and the effect on capital marketefficiency. The study employed time series data sourced from … Read more

EGBADJU, Lawrence U.Department of Accounting,Federal University Otuoke, Yenagoa,Bayelsa State, NigeriaCHIJIOKE, Willie IshiusahDepartment of AccountingFaculty of Management ScienceIgnatius Ajuru University of EducationABSTRACTThis study investigates the impact which green practices and stock market performance of deposit moneybanks (DMBs) in Nigeria. The period which the study covers is from 2012 to 2019 of twelve banks quotedin the Nigerian … Read more

CHUKWUMA, Nnenna NancyDepartment of Business AdministrationFaculty of Management SciencesNational Open University of NigeriaABSTRACTThis study examined incentives and employees’ performance in manufacturing firms in Rivers State.Employees from the selected manufacturing industries make up the population of the stud. Using randomsampling selection method, 54 test units were drawn from 5 manufacturing firms to participate in the study.Both … Read more

UWASOMBA, Chidi EmmanuelDepartment of Entrepreneurial Studies,Michael Okpara University of Agriculture, Umudike, Nigeriachidiemmanson@gmail.comBONIFACE, Moses OsumbaDepartment of Marketing,Michael Okpara University of Agriculture, Umudike, Nigeriabonifaceosumba@gmail.comABSTRACTRetail enterprises design business and marketing strategies to create and capture sales in a target marketrelative to competitors. The study has analyzed the alternative business strategies of selected retailers toincrease sales volume company growth … Read more

NWANI, Blessing SereDepartment of Business AdministrationFaculty of the Social SciencesDelta State University, AbrakaODIRI, Vincent I. O.Department of Business AdministrationFaculty of the Social SciencesDelta State University, AbrakaABSTRACTThis study examined the effect of strategy implementation on organizational performance of depositmoney banks in Nigeria. The study concentrated on top and middle level management level staff at theHeadquarters of … Read more

BRIAMAH, Aminu N.Department of Business and EntrepreneurshipFaculty of Humanities, Management and Social SciencesKwara State University, Malete, NigeriaOLUSEGUN, Daniel O.Department of Business and EntrepreneurshipFaculty of Humanities, Management and Social SciencesKwara State University, Malete, NigeriaMUSTAPHA, Rahman O.Department of Business and EntrepreneurshipFaculty of Humanities, Management and Social SciencesKwara State University, Malete, NigeriaABSTRACTSuccession planning is an ongoing problem faced … Read more

Reverse Logistics Practices and Sales Growth of Starline Nigeria Limited, Abia State by AHAIWE, Emmanuel Onyedikachi and NWADIGOHA, Emmanuel Ephraim Marketing Corporate Governance and Strategic Leadership to SMEs in the Informal Sector: The Need for a Paradigm Shift for Sustainable Economic Development by SUNNY, Ekakitie Emonena How Innovation Culture Affects Corporate Performance: A Literature Review … Read more