OMODAFE Uzezi Philomena (PhD),
Department of Marketing,
School of Business Studies,
Delta State Polytechnic, Ogwashi-uku
Delta State.
Email – omodafep@gmail.com
Phone. No. – 08037615048.
ABSTRACT
The study examined online shopping imperatives for Nigerian women career success in post pandemic era with particular reference to women holding top managerial positions in South-South, Nigeria. In this study, relevant and related literature were reviewed with a view to deepening understanding of the underpinnings of online shopping imperatives for Nigerian working women to improve their job performance and overall quality of life. Primary data for the study were gathered through structured questionnaire. The study explored three constructs and evaluated a proposed model explaining the relationship between the independent and dependent variables with a view to unveiling a robust platform that addressed the challenges faced by career women in post pandemic era and balancing their multiplicity of roles. More so, the hypothesized relationship between the constructs of the model was tested using multiple regression. Findings showed that perceived usefulness has the highest standardized coefficient (Coef. = 0.447), suggesting it has the strongest impact on career success, followed by performance expectancy (Coef. = 0.281) and Internet self-efficacy (Coef. = 0.270). The study concluded that 87.6% of the variance in career success can be attributed to the combined effect of the predictors. The study recommended that firms should develop user-friendly and efficient platforms with tools that streamline shopping processes, ensuring they align with the performance needs of busy career women.
Keywords: Online Shopping, Imperatives, Career Women, Post Pandemic, Quality of life.