EBIKEBENA, Red-well-Emotongha
Department of Business Administration
University of Africa Toru-Orua, Bayelsa State Nigeria
ebikebena.emotongha@ust.edu.ng
BAYO, Princewill Lekara
Department of Management
Rivers State University, Port Harcourt, Nigeria
bayo.princewill@ust.edu.ng
ABSTRACT
The study examined influence of strategic planning on survival of micro, small and medium sized
enterprises(MSMEs) in Bayelsa State, Nigeria. The purpose of the study was to ascertain how well strategic
analysis and strategic goals determine survival MSMEs. The study adopted cross-sectional survey design.
The population of the study comprised 82 MSMEs operating base in Bayelsa State, Nigeria and which are
registered with Corporate Affair Commission (CAC). The study collected primary using structured
questionnaire that was distributed randomly among management staff and was fully analyzed using multiple
regression to test the null hypotheses at (0.05) The Statistical Package for Social Science (SPSS) version
23.0 aided data analyses and test of hypotheses. The study found that change in survival of MSMEs was
influenced by strategic planning (strategic analysis and strategic goals). The study concludes that strategic
planning influence survival MSMEs in Bayelsa State; and recommends that significant investment should
be made by MSMEs on long-term strategic planning to improve their survival.
Keywords: MSMEs survival strategic analysis, strategic goals, strategic planning practices