ONLINE SHOPPING FACTORS AND CONSUMER BUYING BEHAVIOUR OFUNDERGRADUATE STUDENTS IN OSUN STATE
OLUSEGUN Emmanuel AdeokunDepartment of Business AdministrationOduduwa University ipetumodu Osun Stateadeokunolusegun@gmail.com08037968565, 09056782363 AbstractThe rate at which information communication technology is applied to business in the twenty 21stcentury has become great; this gave rise to online shopping in the retail sector of business. Onlineshopping among undergraduates of university has become common and usual phenomenon whichsignificantly brings about … Read more