POLITICAL MARKETING AND VOTERS’ LOYALTY: AN EVIDENCE FROM RIVERSSTATE
EHIO, Victor Nzeyele1AKANI, Godspower Henshaw2NWIKINAKA, Lebari Blessing3OFORI, Queeneth Namumiin4Faculty of Administrtion and Management, Department of Marketing1234Rivers State University, Port Harcourt.victornzeyele.ehio@ust.edu.ng1akani.godspower@ust.edu.ng2blessing.nwikinaka@ust.edu.ng3and queeneth.ofori@ust.edu.ng4Phone: 08036720856 AbstractThis study examined the relationship between political marketing and voters’ loyalty. A literature reviewof concepts such as political marketing, voters’ loyalty, political psychological attachment, behavioralloyalty, ideological alignment and voters’ satisfaction were done. The … Read more