– Effect of Service Quality on Customer Loyalty
EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY OF FOOD AND BEVERAGES COMPANIES IN KADUNA STATE ABDUL-QADIR, Ahmed B. Department of Business Administration Federal University, Gusau ABUBAKAR, Hadiza S. Department of Business Administration Kaduna State University and UTOMI, Queensley Department of Business Administration Kaduna Polytechnic ABSTRACT Service quality in beverage industry is relatively more challenging to measure than … Read more – Effect of Service Quality on Customer Loyalty