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ADINDU, Chidinma PeaceDepartment of Marketing, College of Management Sciences, Michael Okpara University of Agriculture, Umudike, Abia Stateeberechidinma18@gmail.comANIUGA, ChukwumaDepartment of Marketing, College of Management Sciences, Michael Okpara University of Agriculture, Umudike, Abia Statesolochuma@yahoo.com ABSTRACTThis study examined the influence of brand personality on purchase decision of buyers ofSmartphones. Two key dimensions of brand personality (brand sincerity and … Read more

BAYO, Princewill LekaraDepartment of Management,Faculty of Management SciencesRivers State University, Port Harcourtbayo.princewill@ust.edu.ngGABRIEL, J. M. O.Department of Management,Faculty of Management SciencesRivers State University, Port Harcourtgabriel.justin@ust.edu.ng ABSTRACTIn previous strategic management research, little attention was paid to the importance of trust inthe strategic management process. Specifically, the goal of this study is to examine the role oftrust in … Read more

FASHAGBA, Mathew OlasehindeDepartment of Business AdministrationFederal University Lokojamathew.fashagba@fulokoja.edu.ngATSANAN, AngelaDepartment of Banking and FinanceFederal University Lokojaangela.atsanan@fulokoja.edu.ngYADOK, Namdak GodwillDepartment of AccountingFederal University Lokojanandakyadok@gmail.comADEBAYO, Theresa Y.Department of Business AdministrationFederal University Lokojatheresa.adebayo@fulokoja.edu.ng ABSTRACTThe rate of return on investment plays significant roles on the level of investment in anyeconomy. Investors seek to investment in opportunities with maximum potential expected return.The … Read more

BESTMAN, Anthonia EnefaaDepartment of Office and Information ManagementFaculty of Management SciencesRivers State University, Port HarcourtOBADAN, Vera ModupeDepartment of Office and Information ManagementFaculty of Management SciencesRivers State University, Port Harcourt ABSTRACTThis study examined the relationship between green computing and wellbeing of employees ofindigenous oil and gas companies in Rivers State. The study adopted a correlational researchdesign … Read more

YAHAYA, JoyEntrepreneurship Development CentreFederal College of Dental Technology and TherapyEnugu, Enugu StateAMEH, ThankGod AkorDepartment of Agricultural EducationKogi State College of Education Ankpaalexanderojonugwa@yahoo.comALEXANDER, OjonugwaDepartment of Agricultural EducationKogi State College of Education Ankpaalexanderojonugwa@yahoo.com ABSTRACTThe aim of this research was to identify entrepreneurship skills secondary school graduatesrequired in pepper fruit production enterprises. The research mainly explored three aspects:planning … Read more

OLOMI, Progress OvundaDepartment of ManagementFaculty of Management Sciences,Rivers State Universityprogressolomi@gmail.comMERUE, Emmanuel OkeomaDepartment of Business AdministrationMichael Okpara University of AgricultureUmudike Abia State, Nigeria.immskills@gmail.com ABSTRACTThe study examined the relationship between psychological capital and employees’ involvementin deposit money banks in Port Harcourt. Psychological capital is the predictor variable whileemployee involvement manifested in dedication, vigor and trust is the … Read more

OGONU, Gibson ChituruDepartment of MarketingFaculty of Management SciencesRivers State University, Port Harcourtgibsonogonu@gmail.comIHUNWO, Elvis C.Department of MarketingFaculty of Management SciencesRivers State University, Port Harcourtelvisihunwo@gmail.com ABSTRACTThe study examined the relationship between price fairness and customer loyalty in food andbeverage firms in Rivers State. The study adopted correlational research design. Data werecollected from a sample of 132 customers … Read more

FATOGUN, Olukunle IbukunDepartment of AccountancyFederal Polytechnic Ilaro, Ogun Stateolukunle.fatogun@federalpolyilaro.edu.ng ABSTRACTThis study examined the impact microfinance banks on the survival of SMEs. The main goal ofthis research is to assess how financial and non-financial services provided by microfinancebanks enhance the survival of SMEs. The study collected primary data using questionnaire, andanalyzed same using linear regression analysis … Read more

ABDULKAREEM, Idris ToyinDepartment of TaxationFederal Polytechnic, Kaura Namoda, Zamfara State, Nigeriaaidristoyin@gmail.comGODWIN, ChristopherDepartment of TaxationFederal Polytechnic, Kaura Namoda, Zamfara State, Nigeriagodwin4christ2008@gmail.comINEDU, CeciliaDepartment of TaxationFederal Polytechnic, Kaura Namoda, Zamfara State, Nigeriaineducecilia923@gmail.com ABSTRACTThis paper argues for the necessity of environmental accounting report of companies’ productsand processes; and the need to ensure that companies’ product and process design are … Read more

OWUSO, Stephen MonimaDepartment of MarketingFaculty of Management SciencesRivers State University, Port Harcourtstephen.owuso1@ust.edu.ngEBENUWA, AugustinaDepartment of MarketingFaculty of Management and Social SciencesDennis Osadebay University, Asaba AbstractThe main purpose of this study was to examine the relationship between search convenience andsatisfaction of customers of independent petroleum product marketers in Port Harcourt. Thestudy adopted a cross-sectional survey. The population … Read more