GREEN ADVERTISING AND GREEN PURCHASE BAHAVIOUR: APARADIGMIC QUALITATIVE METHOD
AKEKUE Alex, NennaatonDepartment of Marketing Faculty of Management SciencesRivers State University Port Harcourtnennyalexa@gmail.com GLADSON-NWOKAH, JulietDepartment of Marketing, Faculty of administration ManagementRivers State University, Nkpolu, Port Harcourtjulietgladson24@gmail.com07063272090 ABSTRACTMyriads of extant studies abound on quantitative analysis of green advertising and purchase behaviour, but this study takes a detour into qualitative analysis of green advertising (GAD) and purchase … Read more